About

The lens behind the work.

My lens came from a Fortune 500 company that operates with rigor and focus at scale. The leadership there had a clear sense of who did the actual work of the business, and they built systems and plans in support of the people delivering the last mile to the customer. Watching that taught me something I carry into every engagement: the customer feels what the employees feel, and the back office exists to support the people who serve them. Most companies have it the other way around.

Jim Boswell
Jim Boswell.

Today I run a franchise of my own and advise founders and multi-unit operators on the same lens applied to their stage of growth. The work itself is finance and tech. The intent is to move as much money and energy as possible to the work that actually matters, and to let administration earn its place rather than assume it.

The customer feels what the employees feel, and the back office exists to support the people who serve them.

My background is operating, and I am a franchisee, which is why I read a team and a business before I read a P&L. The work I do is finance and tech, but the lens is the same one I bring to my own business. That rigor is what earns the right to tell a client the hard things first.

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